Walmart Arrives in South Africa: US Retail Giant Launches with Promise of “Every Day Low Prices”
JOHANNESBURG – In a move that marks a significant shift in South Africa’s retail landscape, American retail behemoth Walmart has officially opened its first store in the country. The landmark launch at Clearwater Mall in Roodepoort, Johannesburg, on Saturday, November 22, 2025, signals the start of a direct challenge to established local chains like Checkers and Pick n Pay with a firm promise of consistently lower prices.
The store’s opening is the culmination of a long-term strategy that began over a decade ago. The US retail giant first acquired 51% of Massmart in 2010, completing its acquisition of the group in 2022. The company was then delisted from the JSE. After Massmart’s long-term struggles with brands like Game, Walmart announced plans in September 2025 to start rolling out its branded stores for the first time in the country, leveraging its global reputation for value.
A New Shopping Destination on the West Rand
The new Walmart store at Clearwater Mall introduces a modern, spacious shopping destination designed to meet the evolving needs of South African customers. Spanning roughly 3,500 square metres of trading space and employing 86 staff under manager Onnica Mothapo, the store aims to be a one-stop shop for a wide variety of needs.
Massmart, which operates Walmart in South Africa, said the store stocks a wide and carefully curated assortment of quality products. These range from fresh and frozen foods, groceries, and household essentials to health and beauty items, apparel, baby products, homeware, electronics, toys, sports and outdoor equipment, and seasonal goods. The grand opening this coming weekend will see the store open its doors at 08h00 on Saturday, with the group promising special offers, competitions, and fun activities for families.
“With the opening of our Clearwater store, customers on the West Rand will be able to shop on their own schedule,” said Massmart CEO Miles van Rensburg. “They can trust that they will always get an Every Day Low Price on their basket of purchases without having to wait for short-term promotions.”
Shoppers can expect a diverse product range, including unique and international items not commonly found in local supermarkets. Product highlights include Crumbs and Cream Cookie Ice-Cream, Premium Sparta Beef steaks and roasts, a deli with hot rotisserie chickens, and international aisles offering confectionery and beverages from the U.S., Dubai, and the UK. Other notable items are Pickle-in-a-Pouch, Sour Patch Kids candy, Gourmet Col’Cacchio pizzas, and authentic VSG Italian Pasta and Frozen Meals. For tech and home enthusiasts, the store offers a versatile air fryer range, PS5 Slim and PS5 Pro consoles, Hisense TVs, and a Slush Puppie range of appliances and concentrates. The toy section features Fuggler and Labubu toys, Hot Wheels, and Bricks toys, while beauty shoppers can find Catrice and Essence ranges.
This significant retail development is a key topic of discussion across the nation, with many eager to see how it will affect their household budgets. For more updates on how this and other business developments are shaping the local economy, follow the latest South Africa news.
Price War: Walmart Claims Victory Over Checkers and Pick n Pay
The core of Walmart’s market entry strategy is its “Every Day Low Prices” model, a concept that has made it the world’s largest retailer. To prove its commitment, Massmart’s leadership presented compelling data during a media briefing at the Clearwater store. Dries D’Hooghe, Chief Operating Officer of Massmart, shared the results of a pricing comparison that showed Walmart easily outperforming its competitors.
“This is not a gimmick. These are real till slips, and this is what Walmart’s Every Day Low Price means,” D’Hooghe said. “We will keep this price every day of the week and every day of the month. We take out all the hassle to get the lowest prices. This is the concept that made Walmart great and the number one retailer in the rest of the world.”
The comparison of a basket of goods revealed that Walmart’s total was R1,680. Two unnamed competitors, despite running aggressive promotions, were significantly more expensive, charging R1,713 and R1,868 respectively for the same items. When promotions were not factored in, the competitors’ prices jumped to R1,895 and R1,901. D’Hooghe added that over time, South African consumers would come to understand that Walmart does not rely on short-term promotions but instead provides the lowest prices consistently.
An independent price check by the Daily Investor confirmed D’Hooghe’s claims, showing that a basket of goods from Walmart is indeed cheaper than that of major South African retailers like Checkers and Pick n Pay. This aggressive pricing strategy is set to intensify competition in the sector, potentially leading to wider price wars that could benefit consumers but put pressure on local retailers’ margins.
The retail landscape is not the only sector experiencing significant changes; the nation’s infrastructure and public safety also remain a focus. Recent incidents, such as a tragic bus accident South Africa is investigating, highlight the ongoing challenges and importance of safe and reliable transport for communities and the economy. As new international players like Walmart establish a foothold, the interconnected nature of commerce, logistics, and public welfare becomes ever more apparent.
Looking ahead, Massmart has already confirmed plans to launch a second Walmart store in Fourways Mall, the largest shopping mall in South Africa. Situated in the heart of the bustling Fourways area, the mall has struggled with foot traffic in recent years. Analysts predict that the arrival of Walmart will serve as a major draw card, significantly increasing the number of shoppers and revitalizing the retail node. This expansion signals Walmart’s serious intent to capture a substantial share of the South African market, setting the stage for a dramatic reshuffling of the country’s retail hierarchy.
